Middle East: Rebranding of Arab Spring Countries
In 2011, political protests erupted across the Middle East amid calls for reforms and regime change, with clashes turning violent in some countries. Tunisia and Egypt have started to reinvent themselves in a new democratic era with a successful transition in place. However, Libya and Syria are far from recovery. The tourism rebranding process is complex due to each country’s unique political, economic and social conditions, with the major challenge being how to send a positive message.

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