Asia: China’s Growing Influence
Spending by Chinese travellers on travel accommodation domestically and abroad is expected to increase by 20 percent over 2010/2015 to reach US $67 billion, second to the US. Hotel companies are customising their brands in China, partnering with Chinese companies, and creating programmes to cater to the Chinese abroad. They plan to continue to expand in China and use their experience in the Chinese domestic market to feed best practices to properties abroad in key destinations for Chinese travelers.

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