Technology and Online Travel: Gamification
Gamification, or the integration of gaming dynamics in non-gaming environments, started in the US entertainment industry and is now spreading to the travel and tourism industry. By encouraging consumers to join competitions and share their experiences, photos and videos, the trend generate brand awareness and loyalty for travel companies. It works through the offering of points, badges and real-life gifts, with some websites allowing web users to explore the country’s attractions, complete challenges and win trips to the desired country.

 

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