Thailand-based hotel management company Onyx Hospitality Group has introduced two new spa brands.
Called Breeze Spa and Maai Spa, the concepts will be rolled out across Onyx’s portfolio and offered to third party hotels, standalone luxury residential or mixed used developments and even airport lounges.
The brands have been conceived following a “comprehensive review of the existing spa offering within the group's cornerstone Amari hotel and resorts brand”.
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The company concluded that with due consideration given to the new brands within the Onyx portfolio, a single spa offering would not suffice.
Onyx corporate director of spa Kirsty MacCormick explained: “We felt that we needed a mid-range brand to replace the existing spa concept in the Amari properties. However, we did not feel that this type of brand offering would suit luxury or five-star properties”.
Breeze Spa is a ‘fun’, mid tier offering inspired by ‘mood therapy’ treatments and Maai Spa will offer exclusive, luxury spa experiences for a discerning, spa-savvy clientele.
“Breeze is the affordable spa option which will put a bounce your step and a smile on your face," said MacCormick. “When you visit Breeze, you will see a different side of spa — and rediscover how fun it is to feel good!”
In addition to a range of unique items under the Breeze label, the spas will also feature products and treatments by Thai natural skincare brand, Panpuri and Italian spa products brand, Comfort Zone.
"The treatments are both smart and fun. We focus on boosting energy and allow you to just enjoy the experience. Breeze communication will be humorous but innocent; a refreshing alternative to the typically subdued spa experience," MacCormick added.
The first Breeze Spa will open its doors at Amari Hua Hin, in April 2012. Plans are also underway to refurbish the existing spas in all Amari properties to fully encapsulate the vibrant Breeze design.
Inspired by traditional authentic Thai healing combined with modern day science, Maai Spas will offer results-driven beauty treatments and technology delivered through personalised programmes.
"We felt that creating a luxury spa brand around Thai traditions was very important, given that we are a Thai company," said MacCormick. "It is also interesting to note that despite the global popularity of Thai massages, the trend has been to base wellness services on Chinese and Ayurvedic healing."
Maai Spa's authentic treatments draw from the 2500-year history of indigenous Thai healing with influences from Indian, Chinese and Tibetan healing practices.
A partnership has been set up with Bangkok tertiary institution, Rangsit University to train therapists in a number of authentic healing techniques.
The traditional therapies will be combined with modern scientific wellness programmes including quantum crystal healing. Alongside its own Maai product line, the facilities will offer treatments by leading luxury spa and skincare brands ILA, Darphin and Dr Murad.
"Maai will take a very new-era approach to achieving results through beauty treatments and technology," explained Kirsty. "There will also be a luxury manicure and pedicure bar, along with personalised spa and beauty treatments which emphasise the importance of diet, exercise and relaxation."
The first Maai Spa will open in Bangkok in late 2012.
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