On the Dubai version of Embassy
The extraordinary thing about the Embassy in Dubai is that it is on the 43rd-45th floors, with the most stunning views across The Palm down to the Burj Al Arab and it offers fantastic modern European food. You’ve got one floor as a restaurant with a private dining room on one side, and a kitchen on another. The middle floor has an Italian raw bar and lots of seats, as well as champagne and vodka bars, and a private room – I’ve nicknamed it James Bond’s playground. Then the floor below is a main bar with an emphasis on style and quality. This is not a nightclub, it’s a supper club and a members’ club.
On a food-led operation
We have one of our head chefs coming to Dubai from England, Francois, and there will be some of our other chefs popping back and forth between the two clubs in Dubai and London, as well as one of our cocktail waitresses, Maggie.
It’s a food-led operation and it isn’t for kids. Our clientele in London is aged roughly between 23 and 50 and that’s probably what we’re looking at getting out here in Dubai.
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On hotel buffets
I’ve never ever been in a hotel where the buffet restaurant food is edible – even in some of the highest-end places. However, Sloane’s buffet at Grosvenor House is absolutely fantastic, I eat there by choice every lunchtime.
A brief history
- Fuller took over Embassy on Old Bond Street London in 1983
- He is known in the UK for projects with Marco Pierre White, like Sugar Reef and Red - Cube Bar & Grill, which he sold for GBP 7.5 million (US $12 million)
- He set up the company Concept Venues in 2003 with Iron Maiden manager, Andy Taylor
- They bought and refurbished upmarket fish-and-chips restaurant Geales in Chelsea in 2007
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