UK homeowners will be renting out their gardens during the Olympics next year to bypass high hotel rates
United Kingdom: rent-a-garden
T he outlook for the UK economy is bleak. The IMF lowered its growth forecast from 1.8% to 1.1% in September 2011. While the London 2012 Olympic Games is expected to increase arrivals next year to almost 30 million and bring a welcome boost to the economy; the issue of pricing in the lead-up to the London Olympics is high on the tourism agenda. According to Euromonitor, some London hotels are charging five times more during the Olympic period, with the International Olympic Committee taking around 40% of hotel availability. Value is key in the travel decisions of Brits and travellers are searching for alternate accommodation options such as campsites and hostels. A growing trend is garden camping. Campinmygarden.com allows homeowners to rent their gardens as campsites for holidaymakers, providing extra financial support to cash- strapped homeowners and offering holidaymakers a cheaper alternative. Generation Z (teens and tweens) and baby boomers are the key target markets. “Traditional accommodation will be scarce and very expensive during the Olympic Games so campinmygarden.com, an affordable and accessible alternative, should thrive at this time,” said Victoria Webbon, founder, campinmygarden.com.
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