Vertical farms, or using tall buildings to cultivate plant life, means your luxury hotel could be sustainable
Europe: luxury without guilt
With Europe on the brink of a double-dip recession and the future of the Eurozone in doubt; a new kind of luxury tourism is emerging in Europe — a more authentic and ethical kind. Luxury consumers are now choosing providers that that enable them to holiday responsibly, environmentally and respectfully. Guilt-free consumers want to happily enjoy a luxury break having given something back. European travel retailers are putting increasing focus on helping local communities (for example TEP — a South African non-profit organisation which offers encounters with local craftsmen, musicians and communities with travellers from Europe being the largest source market.) Kenya and South Africa tourism boards have developed sustainable packages encouraging best practices regarding natural resources aimed at European holidaymakers; and Kuoni has launched Ananea (‘renewal’) a collection of socially and eco-friendly luxury holidays including volunteering, visiting rehabilitation centres in Vietnam and meeting farmers helped by Fairtrade organisations in Peru. Other ways of more sustainable travel is through “vertical farms” — using tall buildings to cultivate plant life, which could provide organically grown food for luxury hotels.
| Advertisement |
Search our database of more than 2,700 industry companies
