An undying love
The Middle East’s love affair with desserts is set to continue indefinitely, and there is evidence that the region’s sweet tooth is evolving still. It is likely that Western F&B influences, emerging health concerns and a growing culturally-diverse local population will all play their part in changing consumer behaviour – and in turn develop the region’s dessert industry into one that’s as diverse as it is huge.
The region is on the brink of a golden age for desserts, but to achieve its full potential the entire industry must move forwards together – chefs, hoteliers, suppliers, distributors hand-in-hand with consumers. It seems meaningful partnerships between industry professionals have never been so important. The future’s sweet!
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