Bahrain-based Gulf Air has officially opened its new sales office in Seef Mall, Bahrain.

The new office was officially opened by Talal Al Zain, chairman of the Board of Directors of Gulf Air who said the new office was an "instrument for fast and efficient assistance."

Gulf Air CEO Samer Majali added: “One of the key components of Gulf Air’s new business strategy is to focus on improving our products and services we offer our customers. The conveniently located sales office is an example. As we keep improving ourselves in our customer service on the ground, we will continue to add more features and facilities in the air as well, so that our premium customers enjoy a consistently enhanced experience throughout their journey.”

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The new office features an open-plan design and sizable waiting lounge, a state-of-the-art check-in area where customers can check-in and receive boarding passes ahead of their scheduled flight, and a sales shop with a number of help desks to serve walk-in customers.