The advisory panel discussed industry issues and challenges; from left to right: Markus Thesleff, Uwe Micheel, Nick Alvis, Felix Hartmann, Ajaz Sheikh, Mark Patten, Scott Price.
More than 230 professionals from the Middle East's F&B industry have already signed up to the inaugural Caterer Middle East Conference which takes place on March 19 at Jumeirah Beach Hotel in Dubai.
The one-day interactive event will comprise a series of panel sessions debating topical issues and featuring prestigious industry speakers, as well as practical workshops which are aimed at addressing everyday challenges.
Caterer Middle East editor Charlie Lyon commented: “I am excited that so many experts have signed up for the event in such a short space of time. The overwhelming, positive feedback demonstrates the industry's need for our event - the first one of its kind to really tackle the challenges impacting the UAE’s chefs and F&B managers in this industry.
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“With a theme of ‘food and business’, the event will be focused on the bottom line, providing you with the tools and techniques to improve operations, increase revenue, cut expenses and maximise profitability. It will also provide a rare chance to network and share ideas with more than 230 industry peers, all gathered with the collective aim of discussing the way forward for the UAE’s culinary landscape.”
The event has been launched following consultation with an advisory panel of industry experts, which include: Mark Patten, VP culinary, Atlantis The Palm; Scott Price and Nick Alvis, executive and head chef, Hilton Dubai Creek; Uwe Micheel, director of kitchens, Radisson Blu Hotel, Dubai Creek and president of the Emirates Culinary Guild; Markus Thesleff, co-founder, Okku; Ajaz Sheikh, operations director, Zuma; and Felix Hartmann, assistant F&B manager, Madinat Jumeirah.
At a meeting in Okku Luxury Japanese Restaurant and Lounge, the panel debated the issues and trends most relevant for chefs and F&B managers working in today’s highly competitive industry.
To sponsor the Caterer Middle East Conference and secure exclusive access to hundreds of top F&B experts, please contact Diarmuid O’Malley on +971 4 444 3568 or email diarmuid.omalley@itp.com
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