2 Gulfood Conference

Experts converge in Dubai to share their years of knowledge and experience. People such as Yousif Abdulghani, MD of McDonalds ME Development Company, and Sanjeev Chadha, MEA president of PepsiCo, will lead conferences where they will explain the secrets of brand localisation (Feb 20, 2.45pm, and Feb 19, 2.30pm, respectively). Euromonitor will focus on developing brand strategies to find a foothold in different regions around the world (Feb 20, 3.15pm).

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