Kathi Everden uncovers the top 10 trends that will be emerging in the Middle East beverage industry this year
With internationally branded clubs and bars proliferating in the Gulf mixology culture is growing in leaps and bounds. As are flavour enhancements in teas, coffees, water and mocktails following customer demand for a more complex offering and intense experience from their drink.
Imaginative service upgrades aimed at instilling theatre in delivery are becoming more prominent in bars, and there’s an increasing demand for healthy options, as well as exotic teas, distinct regional coffees and luxury waters – that’s what industry experts have predicted for 2012, as revealed below.
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