2: BRAIN SPA: The desire to learn more will influence destination decisions
Brain Spa looks at our growing appetite to expand and keep our intellect in good health – in fact we are prepared to travel for it. Forbes has tipped the market for goods and services that claim to enhance IQ as the next trillion dollar industry and Brain Fitness software is already worth $265 million in the US.
• The market for goods and services responding to the new demand for mental stimulation is expected to grow between $1 billion to $5 billion by 2015.

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