10 Aline Saad, founder and visionary,
Shakespeare & Co
Over 10 years ago, Aline Saad saw a gap in the market for an upscale casual dining experience.
She wanted to differentiate it with an exceptional interior characterised by a modern
take on traditional Victorian style.
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With a wealth of experience in interior and fashion design, and a love of Bohemian and French boudoir style, the first Shakespeare & Co was created, and has since evolved and grown to 14 locations in the UAE: 10 outlets in Dubai, two in Abu Dhabi, one in Al Ain and Ras al Khaimah.
In 2012, plans are in place to open outlets in Fujairah and Sharjah, and deals have been inked for Oman, Qatar, Lebanon, Bahrain and the USA, which will open in the next two years.
The brand’s success is down to a strong management team, but it is Saad’s creative talent of piecing together intricate fabrics, decadent laces, bright colours and bold patterns, that gives the brand its winning edge.
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