2 Markus Thesleff, Co-founder,
Whissle
Boutique hospitality company Whissle is leading the charge when it comes to premium UAE-based F&B concepts – in line with the vision of Markus Thesleff.
In 2010, the company introduced luxury Japanese outlet OKKU Restaurant and Lounge to Dubai; while 2012 has see the introduction of Sophie’s, a fresh, home-style café concept, on The Palm Jumeirah – both launched by Thesleff and business partner Ramzy Abdul Majeed.
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The brands have proved a hit with the fickle local market in the comparatively short time they’ve been open – but there’s more than novelty appeal at work here.
Thesleff boasts more than 16 years’ experience in the fields of hospitality, F&B marketing and brand consultancy.
This year, OKKU London will open, with the new ‘O’ by OKKU brand to open its first Saudi Arabia outlet by the end of the year.
Other Whissle’s ventures hitting the UAE in 2012 include RIVA Ristorante, the C.L.A.W. Crabshack & Grill and Cookies ‘n’ Cream – with six more Sophie’s planned for the country in 2013.
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