Lee Jamieson reveals the top 10 trends set to transform the region’s chocolate industry

With annual chocolate sales exceeding US $4.2 billion in the Middle East and growing, international chocolate brands are flooding the region.

This rapid market expansion has exposed consumers to new tastes… and their palates are evolving.

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Experimentation, new ingredients, pioneering recipes and innovative presentation are already transforming the industry in the region – but what trends are here to stay?

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