10 Large product ranges
The explosion in the Middle East’s chocolate market brings both positives and negatives. As with any market that experiences rapid growth in a relatively short period of time, suppliers have splintered into a wide range of niches, flooding the market with products of every variety.

Until the market shows firmer signs of maturity, it is essential for chocolate suppliers to remain committed to the innovation of their products and stay ahead of the trends.

The constant re-evaluation of this fast-moving market is a key factor behind the success of Swiss International Chocolates, as managing director Daniel Hutmacher confirms: “We have had to create new chocolate products that are more market oriented, without eliminating our core lines.

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The newest development from us is called UniC and has been surprisingly well received by the market thanks to its funky colours and attractive tastes.”

Hutmacher continues: “We are also re-evaluating our sales channels and reviewing the way we approach clients in general – simply because many hospitality executives are stressed out by the number of new products and suppliers entering the market on an almost daily basis.”