2 Healthy chocolate
Healthy chocolate is not just “wishful thinking”. Rather, it has long been established that dark chocolate is actually a rich source of antioxidants and can, in fact, help improve cardiovascular health.
“Health awareness is sweeping through the Middle East’s sweet market – and this trend is very important for consumers,” explains La Marquise International sales executive, Darya Yurkina. “Indulging one’s sweet tooth needs to be done as healthily as possible, and this has increased demand for dark chocolate.
“Therefore we are currently broadening our range of dark chocolate in order to meet the needs of health-conscious consumers.”
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In recent years, the healthy chocolate trend has matured giving rise to new demand for sugar-free and organic chocolate.
“It goes without saying that food is closely related to health,” adds Mr. S. Padmanabhan, head of the Horeca Division Company at Baqer Mohebi Est. (BME). “The increased attention to nutrition and healthcare has enhanced life expectancy, yet allergies and obesity are on the rise at the same time.”
BME, which supplies Belcolade chocolates in the region, has been a pioneer in innovating the healthy chocolate market with sugar-free and organic products.
However, Padmanabhan says: “Research clearly indicates that healthy products have not yet reached their full potential because of poor taste and low value for money. In response to these trends, Belcolade has been tirelessly working at producing newer and healthier products especially for the GCC.”
Keep your eye out for ingredients such as goji berries and soya milk, which are taking the European market by storm. It won’t be long until they hit the Middle East.
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Jun 5, 2012 , United Arab Emirates
camel milk chocolate is not somthing new, I have tried it back in 2004