Camel's milk is richer in vitamin C than normal milk, and is also antimicrobial. Camel's milk is richer in vitamin C than normal milk, and is also antimicrobial.

8 Branded chocolate
In this brand-driven region, it is natural for hospitality operators to carefully choose the chocolate brands they partner with. However, the current trend is moving beyond simple brand affiliation – operators now want to either re-brand or co-brand chocolate products to bring them in line with their own identity.

Chocolate producers and suppliers with the flexibility to customise their products to the branding needs of their clients are likely to see strong growth over the next few years.

“Customisation is one of the most important trends in the region,” confirms Helena Shpakovich, brand manager for Godiva at Moka General Trading.

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“Unlike the rest of the world, customers here demand special, unique items with customised packaging. They want their logos, names and printed ribbons manufactured to their specification.”

Similarly, Choco Dou managing director, Wassim Yared, has also noticed strong demand for handmade branded chocolate with flexible customisation options. “We can customise the colour and even the fillings on request, or imprint things like a greeting message or the hotel’s logo directly on the chocolate piece,” he says.

Yared adds: “Clients can also have their chocolates presented in an elegant box made of wood, leather or velvet to create the perfect luxury gift.”

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