Salmon: Popular as Ever
Against the backdrop of vast changes in the region’s seafood market, one fish species remains as popular as ever: salmon. Supplies are sustainable, it is rich in taste and texture, and it is already firmly established on the region’s menus.
Old favourites like grilled salmon pave and smoked salmon platter top the best seller list at Salmontini Le Resto, as managing partner, Jason Bassili confirms: “We haven’t made any drastic changes to our menus in the six years we’ve been open in Dubai; or, come to think about it, in the decade we have been open in Beirut.
If it isn’t broken, don’t try to fix it! We simply make a few new interchangeable dishes every couple of months to keep our regular guests’ palates entertained with surprises. As with any seafood dish, the trick is to keep it simple.”
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Scottish Salmon remains a firm favourite in the Middle East and imports are growing ahead of expectation. Data from the Scottish Government reveals that Scotland has experienced a massive 55% rise in F&B exports to the UAE, increasing to US$80 million in the first half of 2011. This follows growth of 114% for the whole of 2010, making the UAE the second-fastest growing market for Scottish seafood in the world.
“The Middle East region is recognised as being a fast-growing market which presents valuable opportunities for Scottish organisations and their international growth plans,” explains Scottish Development International, senior manager for F&B, Ewen Cameron.
“In fact, the region is now the largest market for smoked salmon outside the EU with an increase of 48%, and is currently worth US$4 million each year.”
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