The 'glam factor' has been noted by some spa managers, with the need for spas and salons to link up and offer clients a one-stop-shop suggested by some of the spa experts Hotelier Middle East spoke with.
Just like fashion, spa goers love to be ‘on trend’ when it comes to their treatments and experiences. It is therefore vital that spa managers keep on top of what’s hot and what’s not in the spa world. Leisure Manager takes a look...
In the fashion industry, to be stocking last season’s items can have on-trend shoppers leaving in their droves for styles new.
For the spa industry, the trend factor is just as important and the ability of the spa to cater to these changing trends is paramount to its ultimate success.
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Time and price conscious customers are looking for a different experience from their spa visits than they might have done a decade ago, or even a year ago, and things just keep on changing.
Hyatt Capital Gate Abu Dhabi’s Rayana spa manager, Melissa O’Neill explains that due to hectic lifestyles, spa guests are “looking to garner results quickly with the little time that they have”.
“Whether that means having more than one therapist work on them at once or using more targeted, results-driven treatments,” she adds.
“We are also seeing a move towards using cold and ice treatments instead of heat, for body and skin, growing quite rapidly.
"Spas are also looking to move away from the traditional setup in terms of design, location, décor and are tending to increase the ‘wow’ factor in these aspects with more dynamic and creative options instead of the traditional low-light, beige-style interiors.”
Rachel Jane Jabr, spa director at Eastern Mangroves Spa by Anantara in Abu Dhabi, concurs.
“Alongside traditional journeys, guests now want results driven treatments. They want to see and feel the difference before and after their experience at Anantara Spa,” she says.
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Aug 3, 2012 , USA
I agree with Linda, I am a skin care therapist and instructor and although I have sales training all of the therapists that I have ever trained (including massage therapists, skincare therapists and nail techs) none ever have the ability to recognize their client's homecare needs. It is very imp...
Jun 20, 2012 , USA
I find it interesting that with all of the advances and trends no one has mentioned sales training.This is an area which is sadly lacking in so many spas. Spa therapists are notorious for robotic, impersonal services. What difference does it make if the spa is fabulous with all the latest bells a...