Parc Asterix resort characters pose in front of the entrance of the Euro Disney park, outside Paris.
The local factor
"These properties can be built using local supplies, run by the local workforce and many of the activities can incorporate local facilities and environments, such as water parks, beaches, mountains, desert and parks. They also require an extensive onsite animation team to look after the younger family members, allowing the parents and older children to relax, or enjoy the adventure activities.
"We have already seen from the success of nature reserves in Africa that cabin- or tent-based resorts — through their ample, relevant services and activities — can be perceived by their target market as just as luxurious as many high-end, high-cost buildings.
"In answer to your question, I believe that there is a market in the region for camp-style resort projects with no more than 60 to 100 units, delivering activities.
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"These resorts should have an emphasis on the younger guest, but also offer sufficient comfort for the accompanying adults to enjoy a relaxing, entertaining get-away.
"In addition, these highly interactive resorts can also accept day visitors to boost revenues. Ensure the location is far enough to enjoy subsidised or low-land costs without being too remote and consider associations with city organisations or hotels to offer the adventure experience and split two destination options. Furthermore, it’s your choice (or the investor’s) whether these family-orientated resorts serve alcohol.
"We have some great innovations in this region — think of the cartoon characters ‘Freej’ — why not utilise them to create character attractions in the Middle East just as Disney, Club Med or Asterix Villages have done in France."
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