Fewer hoteliers believe ‘value’ is key to winning back business
Like the 2011 survey, the most popular method of attracting visitors back to the region was ‘promoting destinations that haven’t been affected as much’ — a view which is largely held by those not working in an affected area.
However, unlike 2011, where 21.4% of all respondents felt offering value was the way forward, only 16% of respondents held the same opinion in 2012.
The second most popular method for attracting tourists was increased marketing (25.2%).

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