Popular New Zealand burger brand, Burgerfuel, has opened its fifth outlet at the Mall of the Emirates (MoE), Dubai.
The new outlet is situated on the first floor of the mall, next to one of the UAE’s busiest cinema complexes and the iconic Ski Dubai snow resort.
Chris Mason, BurgerFuel Worldwide CEO International Markets, says: “We have been working closely with Al Khayat Investment (AKI) to study the UAE market and implement our expansion plan. Mall of the Emirates attracts over 30 million visitors and the mall hosts some fantastic F&B brands. We are glad to open our new outlet here because MoE and BurgerFuel share the same brand values and commitment.”
BurgerFuel has been brought to the UAE by Al Khayyat Investments (AKI), the pioneering UAE based company that represents more than 200 global brands in the MENA region.
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The opening of the new BurgerFuel outlet at MoE comes two years after the New Zealand brand signed a partnership with AKI to open 15 restaurants in the UAE in less than five years.
“We look at the UAE in general and Dubai in particular as key destinations that are known to nurture new ideas and welcome innovative brands. MoE visitors can now satisfy their appetite for quality food by visiting our new flagship outlet,” Mason added.
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