New from Aromatherapy Associates
Soothing Range — this newest product line uses “cutting edge” prebiotics, a natural bacteria which helps to protect and repair the skin barrier.
Aroma Radiance Lift — again spurred by her own health issues, Howard “wanted to see how far we could get using naturals”. The result is the Aroma Radiance Lift machine, which uses electric currents to get as much product into the skin as possible.
The treatment includes an enzyme peel, a skin tightening essential oil, a hydrating gel with hyaluronics and skin boosters — either vitamin c, magnesium or zinc, depending on skin type. Various types of current are used for better penetration, anti-bacterial, oxygenating and muscle-firming benefits.
The Refinery — Aromatherapy Associates' (AA) first male-specific range has been created with The Refinery, two exclusive male spas in London. It’s been “designed for men by men” says Howard, but the two firms are relaunching the brand, co-branding it and adding modern technology, such as hyaluronic and keratin. In addition, AA has the ability to open Refinery spas at hotels.
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Spa Strategy — this American spa consultancy has been acquired by AA. A current project is the development of training courses for spa directors.
Boutique and treatment rooms — AA has opened its first three-room spa in Knightsbridge, London. The boutique will also enable AA to develop retail strategies, which can be passed on to spa clients.
The finishing touch — a body serum co-branded with fashion designer Roland Mouret. Howard created a fragrance blend for Mouret in a serum designed to make skin satin smooth, reflect light and smell beautiful — the “finishing touch’ to the designer’s luxurious dresses.
More ranges — Howard’s latest project involves rose stem cell which she hopes will be used in a product using “every top natural” to achieve radiance. She is looking at developing products for problem skins, as well as more body oils and sleep essences. All AA products are available from The Product House, based in Dubai.
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Aug 21, 2012 , USA
Ms. Howard's personal journey has brought her to the realization that people don't want straightfoward massages-they want it customized for them. She has hit the nail on the head; spa services should be customized, facials as well, for all ethnicities. Retail selling then becomes a natural exten...