Frederic Farah, Crowne Plaza Jeddah
About Frederic
Frederic Farah has been working in the food and Beverage field for the last 27 years starting his experience with Family Business Restaurants till International Brand Hotels. From 1985 until 1999, he worked in various different type of owned restaurants from snacks to fine dining. In 2000 he moved to IHG group in Riyadh Saudi Arabia with Minhal Holiday Inn 2000 till 2006 as a management trainee and was promoted as assistant banquet manager to a banquet manager and assistant of food and beverage. In 2008 he joined Crowne Plaza Jeddah as food & beverage manager where he built a great F&B team.
Above and beyond the call of duty…
In the Last 12 months Frederic did the following with great success: - A Decrease of 4.49% in total expenses comparing to last year 2010. He also increased revenues by 33.05% compared to 2010 and 10.49% more than the budget. We were a pioneer in Saudi Arabia in implementing the Bio chemical usage which is one of the Green Engage Initiatives launched in Crowne Plaza Jeddah for cleaning the grease traps and kitchen drains in environmental friendly. Participated in planting trees in the yearly green engage tree planting. Celebrating the Star of The month, for the staff of food and beverage that did something really extraordinary and did the step ahead, like one room service staff went and assisted a special needs guest during all his stay in hotel. This is turning to have staffs with more will to do this step ahead. Launched the Smiling Program, created a concept to make the F&B Team always smiling reflecting positively back to our guests when they see happy faces.
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Testimonials for Frederic
“Frederic create a vision, a picture of the future, of where he wants to take hotel F&B, He improved both the quality and acceptance of the vision by partnering with his peers, executive team, key employees throughout the hotel or outside customers. He inspires everyone in the hotel to get onboard. Directly face the strengths and weaknesses of his department, as well as their external opportunities and threats. He is interested in ROI. Achieve what he sets out to do before launching new initiatives. Can bring others to his point of view using logic reason, he displays high degrees of emotional intelligence, and thrive on finesse and likeability. He can make decisions quickly as he is direct and straightforward. He sets clear performance expectations and holds people accountable; and always seeks feedback about his performance through direct conversations.” Area director of revenue, InterContinental Hotels Group KSA West Region, Sherif Rahouma.
“Frederic is a true hotelier is a person who brings dream into life. His knowledge and experience has brought our restaurants into renowned place in town. His commitment of making more profit without loosing service and standards is a key for his success. Ever since he joined our hotel he brought the entire F&B department on the heights of success. He is a great team player and by using his leadership quality he opened two new fine dining restaurants with different themes successfully. During his time the hotel has witnessed making high revenues in F&B department. The time has proved his abilities and success. F&B department was winner of “department of the year” for 2011 and two years back. Not only had this he won the slot of “department head of the year” for 2011 as well.” IT manager, Crowne Plaza Jeddah, Mirza Ehsan.
“As a peer in the management team, I observed a big improvement in F&B department particularly the quality service and the products he deliver to our guests. This could not be possible without a quality leader like him. This Ramadan 2012 was very successful and well competed with other competitors and we stood ahead in the market due to his well organized action plans, menu engineering, coordination with other departments, good PR with the reputed customers etc. Not only this, he gave me support by releasing meeting rooms, kitchens, outlets on time to the engineering department for the preventive and building maintenance which is very important for the smooth and trouble free operation.” Chief engineer, Crowne Plaza Jeddah, Ravi Dabare.
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