Just Falafel has become the GCC's first Facebook case study after generating more than 3500 requests for franchising opportunities from 70 countries via a targeted social media campaign.
Most recently Just Falafel received more than 90 email requests for franchising in a single day.
After creating a specific franchising application on its Facebook fan page, the company, which has 25 outlets operating in the UAE, secured numerous potential partnership opportunities across the Gulf, India, the UK, and even Canada; serving as further testament to the reach of social media as a business enabler in the region.
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“Just Falafel is delighted to be Facebook’s third largest quick service restaurant page in the Middle East, and we’re determined to take the top spot in the future,” said Just Falafel’s CEO, Fadi Malas.
The company initially set up its social media campaigns to generate rapid deployment and a return on investment. Quirky videos and a responsive regional fan base also made Facebook an ideal fit for its growth strategy.
The company's Facebook page recently reached 7 million impressions per day.
“Being recognised as a Facebook case study for the GCC highlights our company’s winning formula of a traditional food using untraditional menu options and marketing means to win the hearts, minds and stomachs of our customers and potential franchise partners,” added Malas.
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