Muhammad Asif. Muhammad Asif.


Muhammad Asif, laundry manager, Atlantis The Palm, Dubai

About Muhammad
Asif comes from a background of Laundry, Housekeeping and uniform services. He has a great understanding of the Middle East hospitality Industry, which makes him very effective with working with a team from 83 different nationalities in Atlantis. Asif joined Atlantis in 2010 and has been a loyal and exemplary addition to the Atlantis team.

Above and beyond the call of duty…
Muhammad Asif brings to life the words of Johann Kaspar “The prudent see only the difficulties, the bold only the advantages, of a great enterprise; the hero sees both; diminishes the former and makes the latter preponderate, and so conquers”. Atlantis, The Palm prides itself with having 1539 guest rooms to offer, with 2 outdoor swimming pools, an enormous waterpark, Aquaventure for both resort guests and day visitors,, Dolphin Bay, a dolphin interaction experience , a spa, over 20 restaurants and bars Events which can welcome as many as 15,000 guests Sandance. - The amount of linen moved on a daily basis is unbelievable! When we say “ton”, we immediately imagine volumes and loads of linen! To be exact, Atlantis’ linen turnover daily is approximately 25 tons and 5000 pieces of uniforms! A daunting task for the Laundry Manager, however Muhammad Asif sees to his responsibilities seemingly with great ease, efficiency and always delivers on time. Managing linen does not wholly paint the picture of the arduous task of ensuring timely deliveries throughout the resort all day long. Rotating linen through the different restaurants (a 24 hour job) for breakfast, lunch and dinner service requires great focus, attention to detail and Asif is the key ingredient to achieve success. Asif and his team work tirelessly, regardless of the season to make timely deliveries for the waterpark that thousands can enjoy at any one time, Dolphin Bay, guests at the pools, and not counting the 1539 guest rooms that require daily service and linen turnover. The laundry service offered to guests rakes in AED 3,000,000 in revenue, with guests paying top dollar for these services. Attention to detail is key for all the fabric that passes through the Laundry. Asif constantly trains his team and oversees special needs like starching, cold wash, warm press and stays ahead to deliver consistent quality service. Uniforms are another very large part of the resort operation, a crucial element to the Atlantis experience. Quality service is truly needed to ensure that all Team Members are at their best appearance! This includes Team Members personal laundry, a large task in itself. The Laundry service does not only manage and deliver linen on time but is solely depended upon for linen evaluation. Wash test, shrinkage, faded durability while maintaining a quality product . Ensuring quality is a task Asif and his team sees to on a daily basis. Asif as a leader has shone with excellence, providing health tips for his team and constantly motivated to meet the daily demands of the Laundry operation. Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. The results Asif has delivered thus far are 6.4 million kilos of linen turnover annually and 1.8 million uniform pieces annually. It calls for you to judge who is the daily hero in the hotel industry. Asif regularly organizes cricket matches for his team and ensures that there is proper team building and measurable results- this is why his employee engagement scores are very high.

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Testimonials for Muhammad
"As a colleague and a laundry manager, I have worked with Asif since pre-opening. He is a hard-working, meticulous and a sincere professional with high initiative He is always cheerful and willing to assist with any task. In addition, Asif has always gone the extra mile whenever I need any help of support with providing me services from the Laundry. He always treats my colleagues with great respect and always provides them immediate help when it comes to getting the face towels for guest etc. Whenever there is a guest issue he personally comes up and handles the situation and makes sure that the guest leaves the resort satisfied. In addition he is very well organized, Reliable and always follows through on requests. I strongly believe Asif is an asset to the Housekeeping department and I highly recommend Asif for the Hotelier of the year award.”Joaquim D'Silva, manager guest services, at Atlantis the Palm.

“Muhammad is very cooperative and working very hard to maintain high standard to spa linen at all times .He shares his excellent Laundry experience with his team to accommodate all spa line requests especially in busy time. He is leading his team by setting example and checking the spa linen visually and does a spot check on regular basis. Whenever we call and ask Muhammed for assistance he is always there to help with big smile. I am very proud that I am working with Muhammad and he is part of Atlantis team.” Ghassan Amer, manager spa services at Atlantis the Palm.

“I like to express my thankful to Asif, who was very helpful and sportive when we need his help, especially with the store room Linens. When we have a laundry problem with a guest, he always takes the lead of helping and solves the problem. He is a role module of a manager who is willing to help in any time.” Suleiman Nassif , manager, guest services centre at Atlantis, The Palm.

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