SPA Best Sellers
Rosalin Lau, Ritz-Carlton DIFC: Our two top best-sellers from Natura Bissé are The Diamond Collection for face care, and C+C Vitamin Body Cream. We are also anticipating the Overnight Repair Mask from Aromatherapy Associates, which contains active botanical ingredients, to be extremely popular with our guests looking to achieve tighter and more supple and firm skin, whilst they sleep. Best selling treatments are Swedish Massage, Natura Bissé Bespoke Facial and the range of 25-minute treatments on our Spa Express or Pit-Stop menu.
Hannah Dowd, So Spa, Sofitel Abu Dhabi Corniche: Cinq Mondes will have a strong devout following after experiencing one of their treatments — results are immediate and they have two fantastic slimming treatments targeting cellulite and aqueous fat, the complementing retail products being the ‘Udvartana Body Contouring Cream’ and the ‘Crème De Café Firming Cream’.
Clare Maskall, The Product House: From Eve Lom, the cleansers and Rescue Mask; from Aromatherapy Associates, the De Stress Muscle Gel and Bath and Shower oils; from Anne Semonin, the Lipoliss Anti Cellulite Gel and the recently launched Miracle Eye Creme; and from Kerstin Florian International, it’s The Correcting range, while the Turkish Body scrub and FuB balm are the two classic KFI body products that we find hard to keep on the shelves!
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Susan Gorman, Sarum Trading: Contouring Body Gel and Youthful Bust Firming gel from Sodashi and Exfoliating Foaming Cleanser from Suki skincare range (a hero product in USA and now UAE).
Tristan Lagarde, Phytomer: Our three star products would include Expert Youth, Hydra-Original and Rosée Visage. The new Crème Pionnière will shortly be the strongest.
SPA Revenue versus Retail Revenue
The spa product suppliers and spa managers said that while they all had targets to increase spa retail revenue, it would always vary depending on the facility. Typically, the spas Sarum Trading works with generate 32-46% of revenue from retail, while The Product House expects its clients to achieve 20-30% — both significant rates. As an average, Esadore’s Louise Molloy says spas in the region usually generate around 15-20% from retail.
“There are some spas that generate a higher percentage of 25-40%, this higher variance usually comes in spas that follow good training practices, their staff are very well versed in skin conditions, and how to treat them and they have a selection of effective high quality products which go hand in hand with their recommendations,” observes Molloy.
At the Panpuri Organic Spa in Bangkok, Thailand, Peter Dowling reveals there is a 70-30 split between retail and spa treatments.
“In our case, this may be due to our flagship retail store, which is also on the premises [of the Bangkok spa],” he acknowledges.
“A larger day spa would have an opposite ratio, as most of the guests come for the treatments instead. In a leisure hotel or resort spa, only the large spas gain more revenue from their retail options, as the clientele there is already familiar with the products and their benefits and tend towards repeat purchases for home use,” says Dowling.
At the new So Spa in Abu Dhabi, Hannah Dowd says she is “only looking at approximately 10-15%” in the first year.
“This will increase in the coming years with market exposure and the spa creating its own loyal guests,” she adds.
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