Emirates Airline said on Friday it has signed a new AUS$2m ($2.07m) marketing deal with South Australian authorities following the arrival of its first flight to Adelaide.
The partnership with the South Australian Government and Tourism Australia will see marketing activities promoting South Australia’s tourism credentials across Emirates’ European network over two years.
The new marketing campaign will promote South Australia in the UK, Germany, France and Italy.
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Salem Obaidalla, Emirates’ senior vice president Commercial Operations, Far East & Australasia, said: “Today’s agreement with the South Australian Tourism Commission will achieve valuable returns for both the State and Emirates.
"South Australia has never had this level of connectivity into Europe, the Middle East and Africa and the early booking profiles demonstrate the power of Emirates’ global network in unlocking previously untapped markets, such as Glasgow, Hamburg and our hub, Dubai.”
He added: “Subject to regulatory approval, the Emirates and Qantas Global Aviation Partnership will offer travellers an even more seamless Australian and international network – including direct connectivity from Emirates’ global network to Port Lincoln and50 other Australian destinations via Qantas’ domestic network”
South Australian Premier Jay Weatherill said the cooperative marketing agreement will help to promote South Australia and the new direct Emirates flights between Adelaide and Dubai.
Emirates’ four flights per week between Dubai and Adelaide began on 1 November and will become daily from February next year.
Weathergill said: "South Australia's tourism drawcards will be more accessible than ever. The expected economic impact of daily Emirates flights into Adelaide is substantial, generating an anticipated $40m in direct expenditure and over 200 jobs over the next two years."
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