In-room amenities are big business: with guests more discerning than ever, toiletries are more than just treats to add to the bathroom. Instead, they are products able to reflect your entire brand promise, worthy of serious investment.
Q: WHAT TRENDS ARE YOU SEEING with IN-ROOM AMENITIES?
TATJANA DRIEF: Whether it is a budget hotel or a five-star residence, the one big issue is quality. Quality means premium ingredients, highly-effective formulations and the utmost in skin-friendliness. At the same time, the awareness for green amenities is increasing.
However, much education is still required to improve the know-how about environmentally friendly/natural cosmetics.
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LAURENT MARCHAND: The retail market for green cosmetics is growing rapidly and as a result hotels are also looking for eco-friendly amenities to match their guests’ expectations.
The Ecocert certification of organic products is highly important for us because it guarantees the quality of the products we offer.
ROBERT DUPREE: Spa products are becoming increasingly popular, with those that replicate the products in the in-house spa being the most sought after.
These types of products allow guests to indulge themselves and for the hotel they increase revenues on spa-related products and services.
SUE HARMSWORTH: The trend is for greener, higher-quality products — the formula used in ESPA amenities is natural and free from all ‘nasties’ including parabens, silicones and skin-irritating ingredients such as SLS and SLES.
ANDREW KEATING: The environment, sustainable sourcing and carbon footprint are high on the agenda followed closely by formulations, plus cutting-edge design.
We have taken this on board and not only are we offering recyclable plastic, we have added a bio-degradable enzyme into our bottles, so if they go to a recycling plant they are recycled or if they end up in landfill they will break down.
SUPODGE SANAMSORN: In-room amenities are moving towards the herbal and branded products, which are environmentally friendly. There is a drive towards amenities traditionally associated with spas also.
VINAYAK C MAHTANI: The budget and cost-conscience hotels are moving towards products which market themselves as being environmentally friendly. Another trend we’re seeing is luxury hotels are looking for unique brands, names with a story behind them.
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