Caffé Vergnano 1882 comes to Dubai intent on demonstrating that authentic Italian coffee is much more than just a name on a tin
Italian-born coffee brand Caffé Vergnano 1882 has made its mark in the UAE, opening its first coffee outlet at the Dubai Mall.
Following the success of its Qatar branch, operating company the Al Jassim Group made the decision to launch the world-known café in the UAE, and the brand’s chairman Carlo Vergnano was in town for the opening ceremony on November 21.
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Since its inception in 1882 in Chieri, Italy with a small café set within a small convenience store owned by Dominico Vergnano, the brand has gone from strength to strength. His son Enrico then took over, purchasing a coffee plantation in Kenya which he passed on to sons Carlo and Franco. The brothers at that point worked on developing the brand, moving first to a 15,000sq/m factory in Santana in 1974 which was the beginning of their plan to market it on a global platform.
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