Being Clear
“For us it was very much about transparency,” Carlo Vergnano told Caterer Middle East in an exclusive interview. “The factory was made of glass – now you see coffee companies are secretive about their businesses – for us transparency was key. As you drive past today you can see everything.”
The company continued to grow with a second plant being built across the road. The HQ comprises 120 workers and 24 production lines with an annual predicted turnover this year totalling $92,000.
Authenticity is key says Vergnano, and while the company’s focus has somewhat shifted to serving the modern market with coffee capsules as well as the traditional 250g-1kilo forms of coffee and mainstream market distribution, he says there is no better taste than the truest form of coffee, which is primarily the reason everything in the new Caffé Vergnano 1882 was imported direct from Italy.
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