A Taste of Italy
The Dubai branch leans on its Qatari sister outlet, borrowing its baristas who know and understand the brand and its values. While competition in the coffee market in the UAE is very strong, it is hoped that Caffé Vergnano 1882 helps to boost the profile of ‘quality coffee’ a bit further.
“It’s a big thing to put an Italian name on it and say you’re an Italian coffee shop but there is more involved than that,” says Aoun. We really are focused on the coffee. It’s all about making sure people understand the flavours.
Our customer is anybody who appreciates high quality coffee products. They’re not going for coloured water – they are going for the real thing.”
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