3
Black tea
In the western world, black tea is currently the most popular type of tea, accounting for about 90% of total tea consumption.
Artteas’ Imma Plana says that the popularity of black tea in the west might be traced “back to the early days of tea consumption because black tea lasts longer in storage than white and green tea”.
“Therefore it was better suited for the long transportation times involved with trade between Asia and the west.”
| Advertisement |
Some might argue that black tea is losing some of its popularity, but Typhoo’s Rahul Kale disagrees: “Consumers have a wider choice now and they are consuming based on factors such as choice, mood or time of day.
Teehaus Ronnefeldt’s Jutta Tarlan says the wide range of black teas available on the market will ensure that nobody will be walking into any shop or outlet soon without seeing a black tea option.
“Darjeeling is called the champagne of tea. Connoisseurs around the whole world wait every springtime for the first flush qualities,” she continues.
“Earl Grey is one of the most consumed flavoured teas. The bergamot gives the usually black tea a very special taste. Ceylon qualities are often used for all kind of English breakfast blends.”
Article continues on next page ...
Search our database of more than 2,700 industry companies
