6. Sampling
Many spa-goers are exchanging 4 hour long treatments for something more express. Treatments that combine a full massage with an express facial are on the rise, giving spas an extra chance to upsell while minimising time.
7. Water therapy, naturally
Hydrotherapy is moving past the spa bath and back to evoking traditional concepts. Keep an eye out for hammam rituals, salt water bathing, Vichy showers and cold or ice therapies.
8. Men, kids and couples treatments
Spas are offering more and more treatments tailored for and marketed to men, children and for special occasions like bridal parties in an attempt to widen the market and boost revenue.
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9. Take the spa home
Consumers are now trying to take the spa home with them with retail spa products that promise to prolong the effects of their spa experience.
10. Ultimate indulgence
SpaFinder’s 2012 global spa trends report tips packages that combine spa treatments and fine dining as ones to watch. With the high disposable incomes in the Middle East and a demand for luxury, we wouldn't rule it out.
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