Demand from guests for a dining experience has increased suppliers' focus on open, show kitchens and speciality ovens.
Q: What is your strategy to grow your business in 2013?
Marco Guerretti: We have a plan to grow by increasing value shares in BRICs countries and at the same time, to keep growing in traditional mature markets.
Our strategy is based on four key pillars; Grow, Innovation, Operational Excellence and People, those are the strengths that have driven our business for years.
Electrolux is a customer oriented company and we’re convinced that this is the right approach: to anticipate the customer’s requirements and always be near to take care of the end customer through the entire buying process.
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Elias Rached: We believe that the current worldwide potential for growth is huge. Our strategy is to go more and more into international markets and to give potential customers in established and new markets a MKN live experience, by inviting them to come and cook with us. We aim to be innovative and to offer a big package of real user benefits that will solve customer’s daily problems.
Wayne Cuomo: Our aim is to increase export activity, particularly with the Pro 700 series in the Middle East, where the combination of high power, heavy duty construction but small footprint make it an ideal option for smaller kitchens, service kitchens or even poolside grill operations — where there is a high volume of demand and where the only cooking equipment of the same size currently available is medium duty in construction and simply would not last in such a location.
Nigel Bell: Adande has just launched into the Indian market and continues to develop strongly in the Middle East.
Key to our growth strategy is sharing the experience of current Adande users with other chefs, using local testimonials, such as our installation at Scott’s Restaurant in Abu Dhabi and also within tandoori kitchens in India, where the high internal temperature of the kitchen usually means conventional refrigeration units last only one month. In one kitchen there an Adande has been installed for nine months and continues to run well.
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