NEW! Casual Dining Team of the Year
Overview
This award is designed to recognise the growing sector that is casual dining in the region. Applicable to any hotel or non-hotel eatery in the region, it considers any F&B outlet from a cafe to a burger joint. Examples could include The Lime Tree Cafe or Asia Republic. Where franchises are concerned, it will be based on one of the chain’s restaurants so one Just Falafel store could compete with another! The full criteria for this award will be detailed in the next issue of Caterer and the main awards homepage when nomination entries open...
Checkpoints
- Entry indicates reasoning behind the concept – why it was felt there was a need for such an outlet and how it is different
- Entry indicates exceptional service/progress showing well considered and executed plans for market differentiation, menu development, competitive edge, innovative measures to promote cost-efficiency, clever marketing drives, increasing covers and building repeat custom
- Entry demonstrates a strong working relationship between front of house and back of house teams
- Entry demonstrates number of covers achieved on a nightly or weekly basis; capacity of the outlet
- Entry demonstrates %cost savings; %waste reduction and/or %profit achieved in the last year
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What we're looking for...
- “The business lunch launched in the second month of operations has proved to be a real success, increasing lunchtime turnover by 40%.”
- “The food is delicate, light and fresh. It is fragrant, bright and rich.”
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