Sommelier of the Year
Overview
Open to any sommelier in the tea, wine or water industries working in the Middle East; our Sommelier of the Year makes it a priority to stay up-to-date with current trends and customer preferences across the globe as well as in the local market. He can successfully pair appropriate beverages with food when required and works closely with the kitchen to ensure the success of related promotions.
Checkpoints
- Sommelier has a strong relationship with the kitchen, is well versed in the art of pairing wine/water with food
- Has a strong knowledge of world-renowned wines/waters/teas and current and potential trends in the sector and is committed to staff training in this area
- Sommelier is able to demonstrate clearly where he/she has boosted operational sales through wine/dish recommendations or through tea/wine/water promotions
- Sommelier has implemented measures to source new wines/waters/teas for best prices and strong supplier ties
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What we're looking for...
- “His total revamp of the menu, removing 58 existing wines on the list and adding 76 new ones through his knowledge of bestsellers and flavour profiles has resulted in 7/10 tables ordering wine with dinner compared with 2/10 from the same period last year.”
- “His main focus is to ensure guests return to the outlet, or stay longer and spend more.”
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