10 Trendy Beef
With booming economies in Asia and South America buoying beef production, it’s popularity is certainly not in doubt, but is there growth in the near future?
“As long as there are good chefs using the highest standards of meat, consumption of meat will continue to increase,” asserts sous chef The Address Downtown Dubai, Anup Pawar.

“With superior meats such as Wagyu available to consumers, the industry will continue to witness increased growth.”

Butler doubts however that beef consumption will continue to rise in general terms over the next ten years.

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“Costs are being driven up as many farmers are abandoning cattle farming to pursue more lucrative opportunities, for example the production of soya,” he argues.

“I believe that the premium beef market will continue to grow. The consumer is much better informed on the health implications and quality differences that can be found between different products.

As this knowledge grows, the discerning consumer will choose the premium market, at the detriment of the lower levels.”

However, Aramtec food service manager Hossam Shabayk believes that the rising popularity of beef, and the increasing pressures on world supply will have the opposite effect.

Because while the premium market will always exist, the majority of us will have to rely more and more on less traditional cuts.

“The pressure on beef supply will increase as demand is on the rise, we will have to start using new cuts of meat which are popular in other parts of the world such as Tri Tip, flap and brisket and then train chefs to use these cuts and how to engineer their menus accordingly,” warns Shabayk.

Did you know?
Argentina and Uruguay are the largest consumers of beef in the world.