Virgin Atlantic is partnering leading British designer Vivienne Westwood to redesign its iconic red uniform.
The collaboration between the two British brands is a long-term partnership, which will see a total redesign of the uniform across all areas. With original design and sustainability being vital factors to both Richard Branson and Vivienne Westwood, this project aims to bring these ideals together and the uniforms are made from eco-friendly recyclable fabric.
For the new uniforms, Westwood wanted to create a futuristic look which references her enduring interest in 40’s French couture cutting techniques as well as the Savile Row tailoring heritage, which is translated into a three-piece suit in burgundy for male crew.
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Richard Branson, president of Virgin Atlantic commented: “Virgin Atlantic has a distinct spirit and from a design perspective we continually try to challenge the norm and stand out from the crowd.
"Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it. When we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable.”
Vivienne Westwood added: “My clothes have always got a very strong dynamic rapport with the body – they are very body conscious, they help you to look glamorous, more hourglass, more woman.
“I design things to help people to hopefully express their personality. I am always trying to find fabrics that are more friendly to the environment and with Virgin Atlantic they managed to research into this and find more eco fabrics.”
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