An affordable indulgence: If there's one thing that most industry professionals agree on, it's that in hard times, people simple can't live without the sweet stuff. "People still look for small ways to indulge themselves and lift their moods," says Philippe Agnese, executive pastry chef at Atlantis the Palm.
1 AN AFFORDABLE INDULGENCE
If there is one thing most industry professionals agree on, it is that during the hard times, people simply cannot live without the sweet stuff. In an era where economic uncertainty is making everyone more cautious, chocolate is an affordable treat that hasn’t lost its appeal.
Philippe Agnese, executive pastry chef at Atlantis the Palm explains: “In times of hardship, people still look for small ways to indulge themselves and lift their moods. Therefore, I think that chocolate, which is generally a low-cost commodity and provides an immediate feeling of comfort, will always survive a period of recession.”
This trend is not just limited to your everyday supermarket chocolate; people are not prepared to give up their high-end sweet treats either.
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Padmanabhan Iyer, head of sales and marketing at Baqer Mohebi says: “With the growing trend of converting luxury into a necessity, the chocolate industry is at an advantage. With the health benefits of chocolate known by the consumer, the guilt of eating it has been disregarded and as a result, chocolate has not been injured by the recent economic downturn.”
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