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The noble chocolatier: "Gourmet chocolate boutiques offering high-end products are very popular. It is an experience in itself," says Helena Shpakovich, brand manager at Godiva.
7 THE NOBLE CHOCOLATIER
With annual sales for chocolate in the Middle East averaging US $4.2 billion, there seems to be little threat to an industry that crosses all cultures and tastes. With a focus on more affordable luxuries, the presence of the specialist chocolatier seems like it is here to stay.
Helena Shpakovich, brand manager at Godiva explains why: “Gourmet chocolate boutiques offering high-end products are very popular.
Visiting a master-chocolatier boutique is an experience in itself. Hand-crafted artisanal pieces such as Godiva are reflected in the excellence of the product, which has been nurtured by long-lasting standards, traditions of master chocolatiers, and recipes that have been used for decades.”
The region’s inclination for using chocolates as gifts will also benefit the chocolatier as Caroline Thompson, food service manager at Lily O’ Brien’s reports: “Chocolates are a traditional gift of choice and specialist boutique chocolatiers flourish.
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Packaging plays a major role in driving purchasing decisions; it must be beautiful, classic, and ornate and convey luxury. The size of the gift is also a key determinant in purchasing decisions, with larger boxes being preferred over smaller offerings.”
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