IMG Group's Worlds of Adventure is set to open in early 2014, vice president – marketing, Adam Alexander Page, told Hotelier Middle East.
The theme park, which will be located in Dubai’s much-delayed City of Arabia development in Dubailand, will consist of four zones – the Marvel Universe, the Cartoon Network zone, the Lost Valley zone, and the IMG entertainment zone, as well as a 12-screen cinema, and external F&B and retail areas.
According to Page, construction is currently on track for the facility, which will consist of roller coasters, themed experiences and other attractions.
“Work is happening on two fronts. The on-site construction works have been moved forward significantly with structural columns and space frames being installed.
"Thereafter the offsite ride manufacturing of various vendor sites is currently being done simultaneously with shipment planned in the later part of this year. So rides, the themes, the attractions and different pieces that make up the park are in different parts of the world being made and finalised,” he said.
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The first phase of the theme park will be in excess of 1.5m sq ft, making it the largest indoor entertainment destination in the world. The park is designed to attract in excess of 20,000 visitors per day and ticket prices will be in line with other attractions.
“The pricing structure will be very competitive. We haven’t finalised it yet but we know what other attractions are charging. Our capacity is much higher, much larger, so we are not going to be overpriced whatsoever. We want people to come and enjoy the theme park,” stated Page.
“In terms of the scale and size of it, it is very likely that you will need a full day if not much more to be able to try all the rides or the attractions so there will be day passes where people can come back within the same week, there will be annual memberships, VIP entries,” he said.
Plans for the theme park were unveiled by Ilyas and Mustafa Galadari in the presence of HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, deputy ruler of Dubai, during the Arabian Travel Market.
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