SummerFest Abu Dhabi – an upgrade of the emirate’s annual summer promotion – has been expanded into a 52-day extravaganza spanning mid-summer, the Holy Month of Ramadan, Eid Al Fitr and the destination’s traditional EidFest celebrations.
Held June 27 to August 17, the event will focus on family-friendly edutainment activities, shows and international performances spread over four halls at Abu Dhabi National Exhibition Centre (ADNEC), while a line-up of Arabic concerts, dual-language comedy nights, theatre productions and celebrity-driven sport activations will also roll-out at du Forum on Yas Island.
The event, organised by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), attracted 100,393 guests to ADNEC during last year’s festival – a 9.4% increase on 2011 – and the extended schedule is expected to boost these figures further for 2013.
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“There is now much more to see and do in Abu Dhabi than ever before – a fact highlighted in our fantastic SummerFest Abu Dhabi line-up,” said manager, SummerFest Abu Dhabi, Sultan Al Muhairi.
“We are working to finalise the festival schedule and anticipate a blockbuster calendar of amazing events and fun, family-friendly activities.
"SummerFest Abu Dhabi will take our seasonal push to the next level and ensure Abu Dhabi is the place to be for UAE residents and regional travellers over coming months.”
A new website for the summer event (www.summerfestabudhabi.ae) goes live in early June, when the full calendar of du Forum and ADNEC events and activities – including the Show World line-up – as well as ticket information and du Forum show prices will be provided.
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