Hotels guests are becomingly increasingly demanding about the heritage, preparation and taste of their morning coffee. Hotels guests are becomingly increasingly demanding about the heritage, preparation and taste of their morning coffee.

Q: SHOULD HOTELS CARE ABOUT WHERE THEIR TEA AND COFFEE COMES FROM, AND HOW MUCH WILL THEIR GUESTS?
Tony Billingham: Hoteliers should take an interest in where their tea and coffee comes from as they should only want their guests to have the best. Knowing details such as the coffee’s origins, the type of beans, as well as how they were roasted, packaged and stored can assist in providing a satisfactory and enjoyable experience for their guests.

Robert Jones: The level of consumer coffee knowledge is growing all the time and this is turn means it is quite common these days for hotel guests to ask questions of where their coffee is sourced. So from a credibility point of view it is becoming increasingly important for hotel staff to be able to speak from a position of authority.

Darya Yurkina: With the existing competition in the industry and the growing awareness of coffee and tea culture in the region, more and more hotels are favouring high-quality coffee that takes into account its origin, producer and reputation on the market.

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When it comes to the outlets within a hotel, it is a matter of exceeding expectations by providing a unique experience where the quality of the tea and coffee is one of the key components.

Andre Biedenkopf: Tea has very distinctive characteristics depending on its origin and the way it is produced. Like a chef’s menu, hotels need a good selection of different teas as their guests are ambitious and demand choice and variety.

Majid Zaman: Yes, they should definitely care where their coffee and tea comes from. With all the talk around sustainable and ethical sourcing, big corporations are increasingly lookng at sourcing their raw materials from sustainable sources. This is more relevant with products like tea and coffee which are a part of everyone’s daily consumption and an essential aspect of the hospitality sector.

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