1
Use Facebook Offers (http://on.fb.me/QYFYig) to sell rooms during the soft-opening stage of your hotel. Facebook Offers are a very cost effective way to offer discounted rates without having to pay commission to third party providers, help to increase the visibility of your property in the online space, and can drive traffic to your website.
2
Try and connect and engage with as many guests staying during your soft-opening or bigger refurbishment projects through social media – once connected and engaged, such guests are more likely to voice concerns or make suggestions through social channels than posting reviews on TripAdvisor, where they are potentially detrimental and difficult to deal with.
3
Run a contest on Twitter or Facebook offering fans an exclusive chance to be the first to try out your newly soft-opened hotel or refurbished restaurant – create excitement and buzz about “things to come”. Try and identify locally important “social sparks” – users who carry large networks in the digital space and who can help you “spread the word”.
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4
Use your social media channels to keep travellers up to date with your progress and to openly and transparently deal with their concerns and comments – this will considerably help you with building loyalty and reducing publicly visible negative comments.
5
Celebrate your achievements by populating your Facebook timeline with key accomplishments, such as commissioning of the first lift, opening of the first room, etc. – it’s nice to start building your property’s history in the social space from early on.
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