The first Frontel-branded property is the 1350-key Frontel Village Hotel. The first Frontel-branded property is the 1350-key Frontel Village Hotel.

17 Starwood Hotels becomes first to sign up to Sabre Custom Offers
Programme enables more personalisation for all parties: hotels, travel agents and guests

Starwood Hotels and Resorts Worldwide Inc has become the first hotel group to sign up to Sabre Travel’s new Custom Offers programme, which launched at ATM.

Working on a trip-centric model, the Custom Offers programme allows the hotel supplier to identify a customer via his/her choices, allowing the hotelier to tailor the product and messaging accordingly through special rates, room upgrades and more.

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Speaking exclusively to Hotelier Sabre Travel CEO Daniel Naoumovitch explained: “The hotel can determine how valuable the customer is to them and then present its rates and offers based on that customer’s needs.”

“However, a hotel group doesn’t have to take it on for its entire portfolio, some will take it on just for their regional outlets. It really depends on what they feel suits them and their customer base,” added Naoumovitch.

Naoumovitch also suggested that he was hopeful that Mövenpick Hotels & Resorts would be the next group to come online.

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