The first Frontel-branded property is the 1350-key Frontel Village Hotel. The first Frontel-branded property is the 1350-key Frontel Village Hotel.

23 Makarim strengthens hotel presence in Makkah
Sharaco hotel brand signs fifth property in Holy City

Makarim Hospitality Group, the hotel and resorts arm of Saudi Hotels & Resort Company (Sharaco), has signed an operation and management contract with Shorofat Alsafwa Company for a property in Makkah, anticipated to open Q3 2013.

The four-star 104-key room Makarim Shorofat Hotel brings Makarim Hospitality Group’s tally in the Holy City to over 1400 rooms across five hotels. In total, the brand comprises more than 2000 hotel rooms overall in the KSA.

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Commenting on the deal Dr. Badr said: "The number of clients served in Makarim Hotels has exceeded 2 million, and the growth in occupancy in 2012 reached 12%. This comes in line with the new strategy of the reorganisation of the company, which focuses on expansion in the field of management and operation.”

Dr Badr also confirmed that a strong hotel presence in Makkah resulted in a growth of revenue for Makarim of 20% in 2012.

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