8 Saudi's Frontel reveals ambitious expansion plan
Company launches mid-market ‘Eco’ brand and plans for growth in UAE, Iran and Pakistan
Saudi Arabia’s Frontel for Hospitality Inc is looking to grow its portfolio beyond the Kingdom’s borders with a strategic development plan for the Middle East and Pakistan.
The company has already recently renovated the five-star Western Alharithia Hotel in Madina and is set to open its first Frontel-branded property, the 1350-key Frontel Village Hotel in the same city, to be followed by a second 660-room, two 10-storey tower Frontel Hotel Al Baiya Madina property, slated to open 2015.
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Frontel is also eyeing the burgeoning mid-market sector and will launch its first three-star property in Jeddah, 2016 with the opening of a Frontel Business hotel under the branding ‘Frontel Eco’.
In addition the company is reportedly close to signing three properties in Pakistan, either as the branded operator or on a franchise basis, two of which are in Karachi.
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